Prime Day started in 2015 and fills a gap as a shopping holiday during the summer. It is often referred to as the “Black Friday” in the middle of July. Recently, Amazon announced the promotional period which will begin at midnight PT on Monday, July 15th and end at 11:59 PM PT on Tuesday, July 16th. This year there will be more than one million deals worldwide.
Amazon hands out some general advice about being a seller on Amazon on Prime Day. There are a few different options for participating in the festivities.
1. Lightning Deals – Standard fee is $150.00, and fees go up during an event like Prime Day, or Black Friday/Cyber Monday. This has been a staple of Amazon on holidays and there is an increase in the amount of deals running during these holidays. But you can also check out the deals page on any given day – https://www.amazon.com/deals
2. Prime Exclusive Discounts – New Option – Products with a Prime Exclusive Discount will display strikethrough pricing and a savings message for Prime members in search results, and on the product detail page. Prices adjusted for discounts are displayed on the detail page buy box for Prime members.
On Prime Day, products with Prime Exclusive Discounts will display a Prime Day Deals badge in search results, and on the product detail page.
With Prime Day creating such a draw for people to be shopping online, it usually benefits all sellers on the platform regardless of what deals you are running. But if you do run a deal and happen to get your deal placed on the first page of the Amazon “Deals Page” you can see a massive increase to sales.
Thanks for reading, and have a great Prime Day!
CEO, Channel Op