Chat GPT for amazon listings: the breakdown
What is it?
Chat GPT, or Generative Pre-trained Transformer, is a new artificial intelligence program that is used to create conversational language. The tool was created by Open AI in November 2022 and is essentially a chatbot that can answer questions for you and create text in response to prompts. In the past, these types of programs were primarily used in the customer service industry. But today, the chatbot market is and growing and is projected to be a billion-dollar industry by 2025. Along with this new growth and advancement, chatbots are now being utilized by many different industries for versatile purposes, from copywriting to coding. When applied to Amazon listings, the tool can have many different uses. We’re breaking down how Chat GPT can help create your product pages and everything you need to know about the new program.
research
One way Amazon sellers can use Chat GPT is for doing research. Sellers can use the chatbot to generate information that will grow their business. They can seek out information on who their competitors are and what those listings look like or find out what products are currently trending in their line of business.
Chatbots like Chat GPT are an easy way to get targeted information you can use to enhance different aspects of your business, like marketing efforts or product listings. But keep in mind the AI program can provide inaccurate information. For this reason, it is important to fact-check any claims within text that Chat GPT creates. Overall, the AI program can be a helpful tool for learning about competitors and the market in general and generating content ideas for your business.
text creation
Chat GPT isn’t just for doing research; the tool can be used to generate copy for various prompts. Amazon sellers can tell Chat GPT to create copy for their product listings, whether that be the titles, bullet points, or product descriptions. Sellers can specify the type of text they want, and how many characters the copy should be when using Chat GPT. The more specific you are with your prompt, the better the result will be from Chat GPT.
Now, the AI tool will not create exactly what you are looking for, and the information it puts out should be fact-checked as it is not necessarily accurate. However, the tool is a great way to get a baseline text you can edit and rework to suit your business. Using the chatbot to create basic text is helpful for sellers who may be just starting and do not yet have a marketing team to create copy for their product listings.
keyword integration
When creating copy with Chat GPT, sellers can tell the program to incorporate specific keywords into their listings. Once you’ve done your keyword research, you can tell Chat GPT to include whatever keywords you like in your copy. Sellers can also edit the current copy they have on their Amazon product pages and add additional keywords to keep up with the competition using Chat GPT. The tool allows you to paste already written text into it and make amends/edits. Thus, Chat GPT has much potential as a simple tool to integrate keywords into your listings and increase your SEO ranking.
a+ Content
Chat GPT can in theory be used to create any text, which means sellers can also use the tool to help with creating A+ content. When creating copy about why customers should buy your brand, you can play around with the AI tool to create different types of text, whether that be a short blurb or a hook phrase to catch the customer’s attention. A+ content often involves images overlaid with text and informational text or instructions about how to use a product. Sellers can input prompts into Chat GPT to create this type of text, and again incorporate relevant keywords.
reviews
Another creative way sellers can utilize Chat GPT is by using it to create responses to customer reviews. Brands often receive many customer reviews and do not have time to respond to all of them. Chat GPT can come in handy here by creating a template response sellers can use and then tweak to personalize to specific customers. You can tell Chat GPT to include information in your response such as a statement of appreciation for the customer’s business, a statement about how you value your consumer base, and a couple of sentences about your brand’s mission. This way, you can maintain a positive reputation and brand image amongst consumers, without having to expend too much time.
Translation
An additional use for the new AI tool is translating. Chat GPT can take any text and translate it into another language. All you have to do is provide the program with text and tell it to translate it. This feature can be helpful for Amazon sellers who sell in Mexico for example and want to create product listings in Spanish. Amazon does have a translating service for this purpose, but if sellers want more control over what the final product will look like, Chat GPT is a helpful option.
summarizing/condensing text
Chat GPT can also summarize and condense text. Sellers can utilize this feature to create copy about their brand that is digestible for consumers. This can be helpful if you have long-form content about your brand but want some shorter pieces of copy to display on your product pages. You can use Chat GPT to summarize the text you have and create shorter blurbs of information with it that you can use in your A+ content or product descriptions.
To wrap it all up, Chat GPT has much potential as a tool Amazon sellers can use to create content for product pages. Artificial intelligence programs like Chat GPT work best to create basic text that would not require specific expertise to execute. Keep in mind, content you create using the tool should still be edited, reviewed, and fact-checked to ensure it is accurate and suitable for your brand. Although Chat GPT cannot be completely trusted on its own to create final versions of copy for your product pages, it can be a huge time saver and make the process a lot easier. And remember, the tool is free and open to anyone who wants to use it. Chat GPT can thus be very helpful for sellers new to Amazon who do not have the budget for copywriting or marketing services but still want to put effort into their product pages. Give Chat GPT a try and see how it can enhance your business. Happy Selling!