Utilizing Amazon Posts for Your Brand

Amazon recently created a platform that integrates the U.S. Marketplace and Social Media. Creating Amazon Posts can be done by the Brand Owners who have Brand Registry.  Amazon Explains Why to use Posts: “Currently in beta, Posts delivers your brand story to relevant shoppers as they browse your categories on Amazon. Shoppers can click through Posts to explore your brand’s feed, and discover product pages directly from your feed. Click through from your brand’s feed […]

Creating Virtual Bundles on Amazon

Amazon recently launched a new Virtual Bundle Program. The program lets brand owners create ‘virtual’ bundles made up of two to five products that are purchased together from a single detail page. This allows sellers to offer bundles without physically packaging items together or changing FBA inbound inventory.  A few notes: There are no separate fees for this program, however each item in the bundle is charged the individual FBA fees. Product bundles can be […]

  • Chelsea Gallant
  • November 13, 2020
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FBA vs. FBM Pros and Cons

FBA vs. FBM Overview When deciding to sell on Amazon you will be faced with many decisions on how to build your business on their platform.  You want to make sure you are making the most strategic choice when you begin selling your products.  A challenging element when you are new to Amazon can be breaking down their lingo.  For instance, the difference between FBA and FBM. It is very important to understand how to […]

Unauthorized Sellers on Amazon

I hear this question often, “How are other people allowed to sell my product on Amazon without my permission?” This has been a common topic for brands selling on Amazon. Being able to stop other sellers from selling their brand is a constant battle. Here are a few ways to deal with other sellers effectively: 1. Amazon Brand Registry By registering your brand, you are getting additional protections. However, Brand Registry does not prevent other […]

Optimizing Amazon Storefronts

If your brand has a registered trademark you have the option to showcase your products on a storefront through Seller Central. Stores are composed of one or more pages. Each page has a header and footer surrounding a number of content tiles. The storefront can include photos, videos, words, and links to available products on Amazon. Amazon offers three storefront templates and allows you to have full creative control of your page(s). Some examples of […]

Displaying What Counts

Product images are crucial to Amazon. Instead of having your physical product for customers to pick up and inspect your item with their own hands, they’re looking for every bit of information they can get from product pictures.  As the saying goes, “A picture is worth a thousand words.” In Amazon you get a total of 7.  So the question is, what exactly should you display here? Main Image This is your product on a […]

  • Andrew Humphreys
  • January 15, 2020
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Amazon Advertising

Amazon has a smorgasbord of brands. Some new, others more established. How can you get your products off of page 5 in the search results to the first thing searchers see? Enter Amazon advertising. As an Amazon seller, it is imperative that you advertise through Amazon’s platform in order to start driving significant traffic to your page. Below are three simple things we’ve seen that you can do to get started on the right foot […]

  • Erik Christiansen
  • September 18, 2019
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5 Ways to Boost Your Amazon Sales

5 Ways to Boost Your Amazon Sales “Amazon is complex” might be the understatement of the century. If you are struggling to be successful in this behemoth of an online marketplace, just know that you are not alone. Thankfully, we’ve been through the struggle and back with expertise to share. The following are some actions you can take right now that will help boost your brand’s sales.  1. Switch to FBA Are you selling FBM […]

Our Take on Amazon’s Prime Day

Prime Day started in 2015 and fills a gap as a shopping holiday during the summer. It is often referred to as the “Black Friday” in the middle of July. Recently, Amazon announced the promotional period which will begin at midnight PT on Monday, July 15th and end at 11:59 PM PT on Tuesday, July 16th. This year there will be more than one million deals worldwide. Amazon hands out some general advice about being […]