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Unauthorized Sellers on Amazon

I hear this question often, “How are other people allowed to sell my product on Amazon without my permission?” This has been a common topic for brands selling on Amazon. Being able to stop other sellers from selling their brand is a constant battle. Here are a few ways to deal with other sellers effectively: 1. Amazon Brand Registry By registering your brand, you are getting additional protections. However, Brand Registry does not prevent other […]

Taking Advantage of Amazon’s Brand Dashboard

Leveraging Amazon’s Brand Dashboard is a great way to improve your brand’s SEO and conversion rate. You’ll find the Brand Dashboard under the Performance tab on your Seller Central page (available for US accounts with brand registry only). If you don’t see Brand Dashboard available and you have brand registry, you can message Brand Registry Support to gain access to this feature. Once you have access make sure you have “view” selected in your User […]

Optimizing Amazon Storefronts

If your brand has a registered trademark you have the option to showcase your products on a storefront through Seller Central. Stores are composed of one or more pages. Each page has a header and footer surrounding a number of content tiles. The storefront can include photos, videos, words, and links to available products on Amazon. Amazon offers three storefront templates and allows you to have full creative control of your page(s). Some examples of […]

Displaying What Counts

Product images are crucial to Amazon. Instead of having your physical product for customers to pick up and inspect your item with their own hands, they’re looking for every bit of information they can get from product pictures.  As the saying goes, “A picture is worth a thousand words.” In Amazon you get a total of 7.  So the question is, what exactly should you display here? Main Image This is your product on a […]

  • Andrew Humphreys
  • January 15, 2020
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Q4 on Amazon

The fourth quarter is undoubtedly the biggest time of year on Amazon. Consumers are looking for anything and everything to spend their money on. In this post, I’ll discuss some strategies for navigating Black Friday and Cyber Monday on Amazon as well as the December shopping period.  Black Friday is late this year. That’s not the best situation for retailers and consumers alike. The holiday shopping period this year is almost a week shorter than […]

  • Taylor Stalfort
  • November 23, 2019
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Amazon Advertising

Amazon has a smorgasbord of brands. Some new, others more established. How can you get your products off of page 5 in the search results to the first thing searchers see? Enter Amazon advertising. As an Amazon seller, it is imperative that you advertise through Amazon’s platform in order to start driving significant traffic to your page. Below are three simple things we’ve seen that you can do to get started on the right foot […]

  • Erik Christiansen
  • September 18, 2019
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5 Ways to Boost Your Amazon Sales

5 Ways to Boost Your Amazon Sales “Amazon is complex” might be the understatement of the century. If you are struggling to be successful in this behemoth of an online marketplace, just know that you are not alone. Thankfully, we’ve been through the struggle and back with expertise to share. The following are some actions you can take right now that will help boost your brand’s sales.  1. Switch to FBA Are you selling FBM […]

Our Take on Amazon’s Prime Day

Prime Day started in 2015 and fills a gap as a shopping holiday during the summer. It is often referred to as the “Black Friday” in the middle of July. Recently, Amazon announced the promotional period which will begin at midnight PT on Monday, July 15th and end at 11:59 PM PT on Tuesday, July 16th. This year there will be more than one million deals worldwide. Amazon hands out some general advice about being […]