Building a great stores page & why you should do it

On Amazon, there are various ways for sellers to advertise their brands. Business owners can run sponsored ads, audio or video ads, and many more. But arguably, the best way to advertise your brand is through your Amazon storefront. What is the storefront, and how do you build a good one? Here we’ll break down the Amazon storefront , how to build a great one, and why you should do it.

what is it?

Amazon Stores is a multi-page platform that allows business owners to display their brands through an interactive shopping experience. It’s basically a landing page for your brand. With Amazon Stores you can advertise your products, display your mission statement, and tell your story. Creating a Stores page is simple; all you need is to be part of Amazon’s Brand Registry. Sellers who are part of the registry gain access to cool features, one of which is Amazon Stores. With Stores, sellers receive their own URL, so consumers can shop in their store separate from the product pages on Amazon. It’s like having your own personal shop to display your products. There are lots of great benefits to using Amazon Stores, which we’ll get into next.

creative control

One of the most appealing things about Stores is that sellers can fully customize their shop however they please. Unlike with Amazon product listings, business owners have full creative control when it comes to Stores. Thus, one way to build a great Stores page is to customize it to your brand voice. By getting creative with the imagery, videos, and layout, and making your brand mission apparent, you will create a Stores page that is memorable for consumers and that reflects your brand exactly how you like. Stores provides three different layouts to choose from, so there is plenty of space for creative agency. And with the option to post images and videos, brands have many tools at their disposal to tell their story and stand out from the competition.

boost sales

Another huge plus of Amazon Stores is that the platform is shown to boost sales. According to Amazon, storefronts updated within the past 90 days have 21% more repeat visitors and 35% higher attributed sales per visitor. Sellers can also increase sales by sharing their store URL via external sources such as social media, email marketing, and more. This gives sellers additional avenues for advertising their brand, allowing them to attract customers to the storefront from outside of Amazon.

Additionally, sellers can advertise more comprehensively by linking their storefront to other Amazon advertisements. According to Amazon, sellers who link Sponsored Brand Ads to their storefront are more likely to see a higher return on investment than those who simply link to product pages.

showcase your products

Amazon Stores is a great way for sellers to showcase their products. To create a great store, you will want to ensure your product titles and descriptions are solid. Titles should be descriptive yet simple and give consumers detailed information about the product like material or color. This makes it easier for shoppers to find what they’re looking for. Good product descriptions should be informational, clear, and readable. You want customers to know exactly what they’re getting and understand not only your product, but the brand behind it. Stores is perfect for promoting your best-selling products. These listings can be at the center of your storefront, and if owners take the time to create great listings, the storefront will appear professional and appealing to consumers.

Advanced Features

The Amazon Storefront has various interesting features that help sellers create an intricate, integrative experience for customers. One of these is shoppable photos. On the storefront, consumers can now tap over products they see in lifestyle photos and gain basic information about them such as price, rating, name, and more. Sellers can also now add an additional description to their photos and place it directly on top of the images. This description can be useful in terms of SEO (Search Engine Optimization) marketing and draw more customers to the store using keywords. Lastly, a really nice feature of the Storefront is that it allows sellers to schedule their content ahead of time. This is a super useful feature allowing business owners to create content on their own schedule and release it at specific times, even while they’re away.

store aesthetic

Another important aspect of the storefront is the aesthetic. You want your storefront to look as appealing as possible. Sellers can achieve this by including captivating images, video, and text, similar to A+ product pages. Photos and videos on your storefront should be high quality and creative to catch customers’ attention. You can include graphics, photos with overlaid text, banners, and lifestyle images to tell a story with your brand.

Videos are also a great way to grab customers’ attention on the storefront. According to Statista, today, video has an online usage reach of over 90%. Videos are the perfect way to get your brand story and image across, and say exactly what you want to say.

A third aspect of your store aesthetic is text. Sellers can get creative with the text on their storefront by using unique fonts that represent their brand. With fonts, sellers should choose something that aligns with their brand voice. You can choose a few different fonts, but do not put too many in your storefront. A good rule of thumb is to limit your fonts to 3 choices. This will give your storefront a nice look while maintaining consistency. You don’t want to overwhelm consumers with too many visual aspects. With quality imagery, videos, and text, sellers can create a digital representation of their brand that is professional, engaging, and unique.

sEO

When creating a storefront, sellers can utilize SEO or Search Engine Optimization to help consumers find their brand more easily when searching in the Amazon product search bar. Including keywords in product titles and descriptions in the storefront will help your page come up more easily in search results, just like with standard product descriptions.

it's free

One major reason why sellers should take advantage of Amazon Stores is because the platform is completely free. The features that come with Amazon Stores used to be only accessible to first party vendors on the platform. But now, all third-party sellers can utilize the features in their own storefronts. As mentioned before, any seller who is enrolled in the Amazon Brand Registry has access to the storefront. Amazon offers a plethora of different advertising services, but these can get costly, especially for business owners who are just starting out. That is why Stores is a great option for owners looking to save on advertising. It is one of Amazon’s perks that all sellers should be taking advantage of.

enhanced user experience

One final benefit of Amazon Stores is that it enhances the customer’s shopping experience. Amazon Stores will get consumers to interact with your brand in a more comprehensive way. Shoppers will enter a platform that is uniquely yours and can get more information and a better feel for who you are as a brand. With all of its features and qualities, the Amazon Storefront is user friendly and appealing to shoppers, which will make your customers have an overall better experience looking at your products.

All in all, the Amazon Storefront is a great option for sellers old and new to advertise their products and represent their brand. Now you have what you need to go create an awesome storefront and enhance your brand. Good luck!