Creating Virtual Bundles on Amazon

Amazon recently launched a new Virtual Bundle Program. The program lets brand owners create ‘virtual’ bundles made up of two to five products that are purchased together from a single detail page. This allows sellers to offer bundles without physically packaging items together or changing FBA inbound inventory.  A few notes: There are no separate fees for this program, however each item in the bundle is charged the individual FBA fees. Product bundles can be […]

  • Chelsea Gallant
  • November 13, 2020
  • 0 Comment

Optimizing Amazon Storefronts

If your brand has a registered trademark you have the option to showcase your products on a storefront through Seller Central. Stores are composed of one or more pages. Each page has a header and footer surrounding a number of content tiles. The storefront can include photos, videos, words, and links to available products on Amazon. Amazon offers three storefront templates and allows you to have full creative control of your page(s). Some examples of […]