Creating Virtual Bundles on Amazon

Amazon recently launched a new Virtual Bundle Program. The program lets brand owners create ‘virtual’ bundles made up of two to five products that are purchased together from a single detail page. This allows sellers to offer bundles without physically packaging items together or changing FBA inbound inventory.  A few notes: There are no separate fees for this program, however each item in the bundle is charged the individual FBA fees. Product bundles can be […]